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Customer Relationship Management

CRM System for Software Sales Company

Industry: Software Publishing, Retail
Technologies and Frameworks: Object Pascal, Java2, Firebird, MS SQL, COM, OLE, XML, JDBC, TCP/IP, JSSE, Unit Testing
Efforts: 38 man-months  

It could be definitely claimed that each organization considers customer relationship management to be one of the crucial points for its business. Therefore, CRM software should be a strong and reliable application which includes collecting, storing and analyzing customer information. These requirements were properly accounted for this CRM development project for a software sales company.

The customer’s old and already outmoded CRM system needed total replacement, and so a completely new application was developed. Eldev’s approach was in elaborating the multi-user support “client/server” technology-based system. One of the conditions was in system’s integration ability with software products used by the customer. Another key element of this application was “everything is connected” principle implementation which allows system users creating links between different pieces of information and its further co-usage by simultaneously running users. In addition to the standard functional elements of CRM this system included planning and tracking features (a calendar option) and Outlook/MS Office integration possibility. Good-looking and intuitive graphic user interface permitted simple and effective work for sales personnel engaged in customer relationship management process.